As a quiet streams run besides the dirt road, peaceful music on contrast to the hectic city life. The water passes from brook to stream and in its journey passes over the waterfall that powers the grit mill. The large wheel mounted on the outside of the building, turning with the flow of the water. These were all images I used in the design process. The basis of this project was to take and create an innovative approach to the design of a fishing reel. Fly fishing was the target market I chose for the project, due to the manner that the fisherman has to become almost one with nature.